“Kering and its brands feel that the company is a unique setting to develop awareness about the issue of domestic violence”. François-Henri Pinault
The Kering Foundation forges long-term links with its partners to sustain the viability of their projects and impacts over the long run. Its partnership with the Fédération Nationale Solidarité Femmes (FNSF) is a perfect illustration of this commitment. Initiated in2009, it has kept growing over the years.
For the past three decades, the FNSF has been combating domestic violence in France. FNSF operates the national help-line 3919 that offers listening, information and guidance; coordinates a network of 65 local organisations providing help and shelter to women victims of domestic violence and their children, and provides training to network members and to other community stakeholders, such as social workers, health professionals, law enforcement ofﬁcers and elected oﬃcials.
The Foundation funded a mobile team oﬀering psychological, legal and social support to victims at hospitals in the city of Montpellier and supports FNSF’s training department: multi-annual partnership still ongoing.
François Henri Pinault signed of the Charter to Fight Against and Prevent Domestic Violence that committed the Group to inform, mobilise and raise the awareness of its employees in France and to train key employees in its sites.
The Foundation organised the first awareness training sessions for Kering employees.
On 25 November, the Foundation offered its financial support to the media campaign Le souﬄe, broadcasted video spot in brand sites and hosted of the kick-oﬀ press conference.
FNSF trained trainers of the Italian NGO D.i.Re as part of the extension of the awareness training sessions to Italy.
“When a corporate foundation chooses to defend a cause that would initially seem to belong to the private sphere, it is a signiﬁcant move. The company signiﬁes publicly that it regards the issue as public, that the cause relates to society as a whole and not just to two individuals. Yes, companies can and must play a role in this issue, since they constitute vectors of information. It is diﬃ cult to exist in a world ﬁlled with noise. Beyond its ﬁnancial support, the Kering Foundation is instrumental in giving visibility to the FNSF and to the cause it defends”.
Christine Clamens, Director of FNSF
After François-Henri Pinault signed the Charter for the Prevention and Fight against Domestic Violence in Autumn 2010, the Foundation implemented a number of FNSF awareness programmes on domestic violence in the Group’s French companies. We interviewed Clémentine Lévy, Training Programme Officer, on the subject.
What is the mission of the Fédération Nationale Solidarité Femmes Training Department?
This department offers its services to our network of professional and volunteers, and enables them to learn the specific skills linked to the guidance of women who are victims of domestic violence. Since 2008, we also offer training services to staff members of public and private organisations who are likely to come in contact with abused women: healthcare professionals, social workers, psychologists, etc. We address the issues of understanding domestic violence, supporting and guiding women victims of domestic violence, preventing sexist behaviour and gender-based violence.
What are the main objectives of the awareness programmes implemented for Kering employees?
The awareness programmes address in priority people who are likely to become counsellors on domestic violence issues: Human Resources departments, doctors, nurses, social workers, etc. The goal of the half-day session was to enhance their knowledge of domestic violence and its possible impact in the professional environment, so as to foster open-mindedness and provide a few keys that can help them refer potential victims to the relevant associations and to the 3919 helpline. I lead the awareness presentations in collaboration with the head of a local association from the FNSF network: this ensures an ongoing link between theoretical and practical aspects, and creates privileged encounters with an eye to potential future partnerships.
In your opinion, how can companies help mitigate domestic violence?
Raising awareness within a company implies new parameters, as of yet unexplored in the context of the training sessions offered to social workers. So I have rearranged the contents and emphasized the consequences of domestic violence situations for the company, for the abused women and the employees who work with them. My presentation focuses on an understanding of the phenomenon in connection with the understanding of the central role that work plays in the victims’ lives. It is important for the participants to know that this issue is located at the junction of private and public spheres, as well as to develop their listening skills and how they approach the issues, while keeping an objective distance. These awareness programmes try to establish the company as a reassuring and safe place, where assistance to victims will be given consideration and where information flows freely.
Discover 2016 awareness spot from FNSF, entitled "L'appel" Click here