NGO partnership
Promundo: The future of Manhood

In 2018, the Kering Foundation began working with Promundo, to support its program Manhood 2.0 in New York City, a milestone curriculum tackling how gender norms harm young men and women. The program aims to engage young men in recognizing and transforming the current inequitable belief systems they have grown up with about what it means to be a man, and how these damaging ideas about manhood can have negative consequences on health, relationships, sexual violence, bullying, mental health concerns, substance use, and other challenges. The program works to free men from the “Man Box” that has encouraged young men into ways of thinking and being that harm women and girls.

Start date:
September 2018
End date:
August 2021